A COSMETICS con that covered up chemicals in hair and skincare
products has been exposed by the consumer watchdog.
And the Australian Consumer and Competition Commission has put other
companies on notice over mislabelling in a booming cosmetics market.
Natural Instinct is altering its labelling on several products after it
left off ingredients that can cause skin irritations and hoodwinked
consumers over the quantities of herbs and oils in several items.
Owned by Natural Products of Australia, it sells shampoos, moisturisers,
baby bath washes, hand creams and other cosmetics through pharmacies and
health food stores.
ACCC deputy chair Peter Kell said customers were misled when ingredients
were left off labels on some items.
The company, based in Bayswater, also used the wrong name for a potential
skin irritant in a baby shampoo.
And, despite a boast that products were "made with/from 100 per cent pure
oils and certified organic herbs", some contained less than 1 per cent.
"The best practice is to be open with consumers rather than making claims
you can't sustain," Mr Kell said.
There is huge interest in natural and organic products from those seeking
to avoid allergic reactions or certain chemicals for ethical or
environmental reasons. An industry source said the area was "crying out for
Natural Instinct's Shandelle Britt said the labelling mistakes were made
under previous management. Many labels had already been changed.
It has agreed to offer refunds, publish corrective notices and introduce a
trade practices law compliance program.
Karen Collier - Herald Sun