Chia is an ancient seed that has more omega 3 and dietary fibre than any other food from nature. It has been left out of the modern diet because it is very hard to grow, requiring specific climatic conditions. We were so inspired by this miraculous seed that we have dedicated ourselves to reviving it - hence The Chia Co. We grow it naturally in the Kimberley region of Western Australia, exactly 15 degrees from the equator to produce only the best quality chia! The black and white seeds have the same nutritional values - it is up to you whether you like to see it in your food!